The Great Greek Mediterranean Grill Opens Its First Restaurant in Egypt
The Great Greek Mediterranean Grill enters Egypt with a new Cairo restaurant, marking the Mediterranean brand’s first presence in the Middle East.
The Great Greek Mediterranean Grill has entered the Egyptian market with the opening of a new restaurant in Cairo. The launch marks the Mediterranean restaurant brand’s first presence in the Middle East and represents another step in its international franchise expansion.
A New Franchise Concept Arrives in Cairo
The new The Great Greek Mediterranean Grill location is situated at Regent's High Street in Cairo. The restaurant is operated by Metry Habashy, an existing franchisee of the brand who also owns a Great Greek restaurant in Old Bridge, New Jersey.
His investment in the Cairo location illustrates how experienced franchisees can contribute to international expansion by bringing an established franchise concept into a new market.
Adapting the Concept to Egyptian Consumers
The Cairo restaurant incorporates several local adaptations designed to align the concept with Egyptian consumer habits while maintaining its Mediterranean identity.
These adaptations include Arabic-language integration, adjusted beverage offerings and extended operating hours until midnight. The location also prepares fresh, handmade pita bread in-house, supporting the brand’s focus on freshness and authenticity.
Egypt as an International Franchise Market
The opening adds another international food franchise concept to the Egyptian market and highlights the potential for international restaurant brands to enter Egypt through franchising.
For franchisors considering Egypt, the development also illustrates the importance of working with operators who understand the local market and can adapt elements of the customer experience without changing the brand’s core identity.
A Broader International Expansion Strategy
The Cairo opening is part of a wider international development strategy for The Great Greek Mediterranean Grill. The brand is also expanding into Australia and Canada and has announced additional international development plans.
Backed by the franchise infrastructure of United Franchise Group, the brand is seeking to work with franchise partners who understand their markets and can support the development of the concept locally.
For Egypt, the arrival of The Great Greek Mediterranean Grill provides another example of how an international franchise brand can enter the market through an experienced operator while adapting its concept to local expectations.
Middle East Franchise Editorial Team